Fishing Lures
Willy Lures is about to introduce it's first ever, full color, printed catalog! Click here to get your FREE copy!
Feature Spoon

Foilistic Casting Spoons

Casting Spoons -
Every fishing enthusiast knows their fishing tackle arsenal isn't complete without the tried-n-true casting spoon.
Effective for Salmon, Musky, Pike, Lake Trout, and Walleye,
your spoons will be crafted from stainless steel, nickel, or marine brass, then treated
with a primer coat and baked in high temperature ovens. After applying superior quality enamels and fluorescent paints,
your lures receive a two-part polyurethane top coat for brightness and long lasting durability. Finally, all spoon fishing lures are equipped with a German split ring and either a
durable three point Eagle Claw hook, or a powerful VMC hook. Click here
to browse Willy Lures' selection of casting spoons.

Fish plugs - crankbaits, topwaters... Call them what you will. These styles of fishing lures have become
quite literally, a staple in the fishing tackle industry. Willy Lures now offers their own unique style of
fishing plugs never before seen on the market. Each plug mold is precision engineered to provide a smooth finish, and a
well balanced base for the plug body. Then we utilize a laser cut wire form to create a 'thru-wire' construction of
the plug body. This new process provides the plug a balance that falls between 1/1000 of an inch of its natural
center keel. Surprisingly, through testing, we found that this new manufacturing process has created a plug
that is self correcting when striking underwater debris, aside from natural snags.

The material to create these plug bodies is something new to the industry as well. Using high impact foam, these plug bodies are more durable than traditional plastics and balsa wood, and similar in strength to cedar, and yet still retains its natural buoyant properties. As an added bonus, the material also resonates the sound of the glass rattles (installed in every plug) far better than typical pre-socketed rattle products. Quality paints and top coats are used on every plug to deliver a long lasting finish for a fishing lure that you'll appreciate for years to come. Also note that because of the material used, some two part paint jobs have a natural 3-D effect. This appears predominately with darker colors on top of lighter colors. See the tiger version of our crankbait style plugs for a good visual reference. More plug style fishing lures are on their way.
Not only do we offer the widest selection of color combinations, we also provide video
footage on each page of our premium lures to show you the unique action they deliver. Willy Lures periodically
adds new product, so be sure to book mark us (CTRL+D) and stop back often.
Fishing Rods

Willy Lures
searched high and low for a quality set of fishing rods to compliment their existing tackle line, and our
criteria was hard to match. First, they had to be rods that people could count on, every time they
were brought out on the lake. Second, our poles had to have a warranty that's almost unheard of in
todays market. And third..... We wanted to deliver fishing rods that we knew everyone would
enjoy. With those criteria in mind, Hagen's was the only manufacturer that stood out.
Browse our selection of fishing rods
and find out why Hagen's is setting a new standard for the modern fisherman.
NEW!! Hagen's is proud to introduce two brand new fishing rods to their line
of quality products. The 966-2 and 564 series casting rods are primarily designed for trolling
plugs or spoons. See how they compare to other Hagen's rods here.








