Man In BoatWilly Lures

Fine fishing tackle products for the avid fisherman

Fishing Lures


Willy Lures is about to introduce it's first ever, full color, printed catalog! Click here to get your FREE copy!

Feature Spoon

FOIListic Spoons
Foilistic Casting Spoons
Hammered Gold Casting Spoon Image

Casting Spoons - Every fishing enthusiast knows their fishing tackle arsenal isn't complete without the tried-n-true casting spoon. Effective for Salmon, Musky, Pike, Lake Trout, and Walleye, your spoons will be crafted from stainless steel, nickel, or marine brass, then treated with a primer coat and baked in high temperature ovens. After applying superior quality enamels and fluorescent paints, your lures receive a two-part polyurethane top coat for brightness and long lasting durability. Finally, all spoon fishing lures are equipped with a German split ring and either a durable three point Eagle Claw hook, or a powerful VMC hook. Click here to browse Willy Lures' selection of casting spoons.

Feature Plug


Slick Willy Divers Slick Willy Diver
Chubby Plugs

Fish plugs - crankbaits, topwaters... Call them what you will. These styles of fishing lures have become quite literally, a staple in the fishing tackle industry. Willy Lures now offers their own unique style of fishing plugs never before seen on the market. Each plug mold is precision engineered to provide a smooth finish, and a well balanced base for the plug body. Then we utilize a laser cut wire form to create a 'thru-wire' construction of the plug body. This new process provides the plug a balance that falls between 1/1000 of an inch of its natural center keel. Surprisingly, through testing, we found that this new manufacturing process has created a plug that is self correcting when striking underwater debris, aside from natural snags. fishing plug diagram

The material to create these plug bodies is something new to the industry as well. Using high impact foam, these plug bodies are more durable than traditional plastics and balsa wood, and similar in strength to cedar, and yet still retains its natural buoyant properties. As an added bonus, the material also resonates the sound of the glass rattles (installed in every plug) far better than typical pre-socketed rattle products. Quality paints and top coats are used on every plug to deliver a long lasting finish for a fishing lure that you'll appreciate for years to come. Also note that because of the material used, some two part paint jobs have a natural 3-D effect. This appears predominately with darker colors on top of lighter colors. See the tiger version of our crankbait style plugs for a good visual reference. More plug style fishing lures are on their way.

Not only do we offer the widest selection of color combinations, we also provide video footage on each page of our premium lures to show you the unique action they deliver. Willy Lures periodically adds new product, so be sure to book mark us (CTRL+D) and stop back often.



Fishing Rods


Hagens Fishing Rods

Willy Lures searched high and low for a quality set of fishing rods to compliment their existing tackle line, and our criteria was hard to match. First, they had to be rods that people could count on, every time they were brought out on the lake. Second, our poles had to have a warranty that's almost unheard of in todays market. And third..... We wanted to deliver fishing rods that we knew everyone would enjoy. With those criteria in mind, Hagen's was the only manufacturer that stood out. Browse our selection of fishing rods and find out why Hagen's is setting a new standard for the modern fisherman.

NEW!! Hagen's is proud to introduce two brand new fishing rods to their line of quality products. The 966-2 and 564 series casting rods are primarily designed for trolling plugs or spoons. See how they compare to other Hagen's rods here.

The Fishin' Hole




Saltwater Weedless Spoon
New!!
Saltwater Weedless Spoons


Pair of Willy Divers
New!!
Slick Willy Divers


Willow Spoons
New!!
Willow Eye Spoons


Finesse Jigs
New!!
Finesse Jigs



New Wobblers
New!!
New Zealand Hex Wobblers

Fishing Information: Want to learn something new? Or maybe you're looking for some tackle reviews to help with that next big purchase (besides the one you've done here, we hope!). These sites offer a wealth of knowledge on all kinds of fishing, editorials and reviews. Stop on by, and you just might learn a new technique or two.

Guides and Charters: Some fisherman love the thrill of the 'hunt' so to speak. While others prefer to go where people already know where the fish are. Willy has selected some guides and charters that can give you the fishing excursion you've been waiting for, and the memories that will last for years to come. With notable services from Canada to Florida, we're confident that you'll enjoy your time out on the water with your new fishing lures and fishing rods.

Boating: Looking for boats, information or reviews. Check here often for an updated list of our friends in the boating industry.




©2007 Willy Lures: Fishing Lures & Rods : Pisces Innovations